‘Arnoud, how did Cellro come into being 20 years ago and what was the driving force behind its establishment?’
‘Cellro was founded out of a clear need within our founder Bram de Koning’s machining company. There, they were looking for a highly flexible automation solution, but couldn’t find anything that met their requirements. What you can’t find, you have to create yourself. By building for your own machining, you quickly learn from your mistakes, what works and especially what doesn’t work. It didn’t stop there, it grew into the ambition to make CNC automation modular. Suitable for every application for machinists at home and abroad.
‘How did Cellro develop into the innovative company it is today?’
‘Today, Cellro is bigger and more innovative than ever,’ De Kuijper proudly explains. ‘”Our focus has always been to put the customer’s ambition first. By experimenting with new ideas and listening carefully to market needs and challenges, we have developed a line-up of CNC automation systems that increase productivity and can always be relied on.’
He adds, ‘I am additionally proud that Cellro goes beyond just supplying automation technology. We explore with customers what is needed, whether it is automation, digitisation or logistics integration. We are ready to discuss new possibilities, share experiences and deploy the latest innovations.’
‘What can visitors expect from Cellro at AMB 2024?’
‘We will present at AMB 2024 our most versatile and advanced line-up of CNC automation systems: C-Mate, Xcelerate, Elevate and Ultimate. With 3 showcases, we will show their operation and unique capabilities in action,’ explains De Kuijper.
‘For example, the Xcelerate X35, which thanks to RC-2 | 6S technology from Gressel and Cellro, can machine a workpiece 6-sided without manual re-clamping, the outcome; a completely machined and finished product. Or the Xcelerate X20, which now comes with ERP connectivity, greatly simplifying work preparation for CNC production. No erroneous data entry and always up-to-date data.’
‘With Elevate and Ultimate, we offer the highest flexibility in automated CNC production,’ says De Kuijper. ‘Elevate has a very high storage capacity on a small footprint, and is suitable for automating 2 machines simultaneously. Ideal for product families or a mix of small series. Ultimate is perfect for a flexible layout with multiple machines (1 to 4 machines), with tray handling, product handling and pallet handling for light and heavy products this is the ultimate expression of modularity.
‘What are the new technological developments Cellro is introducing?’
‘At our Next Gen Plaza, we are showcasing cutting-edge CNC automation technologies,’ says De Kuijper. ‘Practical innovations such as the long stroke machine clamp and the automatic jaw changing system for turning and milling. Both innovations offer huge advantages for automatic machine changeover. In addition, we demonstrate the modularity of our CNC automation systems. We are also taking a step in digitisation and are showing for the first time our digitisation platform Manufacturing Intelligence (MI), our online platform that links all machines and software systems and supports planning and execution on the shopfloor.’
‘What can the machining world expect from Cellro in the next 20 years?’
‘Cellro remains committed to creating a smartly automated, modular and flexible CNC manufacturing world. A world where operators and CNC machines work together at maximum efficiency. Connecting automation and digitalisation is the big difference maker here. This enables machining companies to sustainably compete with both local and global competitors on speed, quality and price.’.